What performs better Leadpages vs ClickFunnels? In this article, I break down the differences between the two funnel platforms.
What is ClickFunnels?
ClickFunnels is a marketing Saas (Software as Service) that builds sales funnels that help businesses sell and market their products online. It provides simple and practical processes by utilizing funnels as options that are designed and built for a specific client. The design itself depends on the type of product. Simply put, ClickFunnels is an application that makes it easier for businesses to sell their products online. Using user-friendly online software allows the business owner to create their own funneling system that captures emails and sales.
Watch this demo below:
What is a Funnel?
A funnel, also known as the sales process, is a lineup of pages that ultimately leads your visitor to your end which is to lead you to subscribe to a mailing list, or maybe sign up for a free trial. And oftentimes, the purpose of a funnel is to get the visitor to ultimately buy or purchase the product that is being sold on the site.
The way these funnels are constructed leads the customer in a non-forced way to buy the product that is on sale. In fact, here is a list of several types of funnels:
- Funnel that Nurtures leads
- Funnel that converts leads into customers
- Funnel that upsells customers
- It turns customers into affiliates for your product.
In any case, you are never limited to just one type of funnel. At most, sales funnels are a series of conversion-optimized pages.
Example of a funnel:
- 1st page
Introduction to the product as a content page
- Page 2
A landing page that collects your emails either through an opt-in page or squeeze page.
- Page 3
A sales page that sells the product of the site.
- Page 4
Checkout page for the actual transaction or closing of the sale.
- Page 5
Series of upsells or some other add-ons
What is a Landing Page?
A landing page is the first page that a first-time visitor of your website lands on. It could either be an email opt-in page, your home page, or a sales page,
According to Forbes, ClickFunnels has been “ silently revolutionizing the online marketing industry.” The founder himself Russel Brunson was a marketing entrepreneur that explored several channels of sales and marketing including email marketing. Finally, he discovered that ClickFunnels was helping him and a growing number of his clients sell better and their revenue increased. That was when he decided to specialize in it.
Russel is the best-selling author of Dotcom Secrets and Expert Secrets. ClickFunnels started out as something that he would use to sell for his own different business ventures. When he and his team realized that it was gaining value in the marketplace because of its usefulness to other online businesses, clients love it for the fact that it focused on making them more money. It was a marketing tool that was designed to sell, upsell, and upsell some more.
It’s no question that ClickFunnels has grown in popularity since it was started in 2014. In this review, we will see how ClickFunnels is unique and different from other marketing tools in the online hyperspace. We will also look into how it differs from LeadPages in particular. We will look into the offerings of this tool that makes it so effective as a sales machine for its clients.
Undeniably, it is now a staple in e-commerce and online marketing. We will be looking into its salient features and some of the pros and cons of using ClickFunnels for increased revenue for your business.
ClickFunnels Vs LeadPages: Which Is Better?
Before we break down each service in great detail, I’m sure some of you would prefer a short and simple answer. So, here’s what I think.
Both Clickfunnels and LeadPages are great marketing tools with awesome customer support.
If you’re looking to create great-looking landing pages or squeeze pages, LeadPages is a good & affordable option.
However, if you’re looking for a service to carry your entire sales process, from start to finish, then ClickFunnels is the one for you. ClickFunnels is packed with tools, features, and training to help you create professional complex funnels with ease.
Inside the ClickFunnels interface is an interactive builder software that allows the client to create sales funnels according to his specifications. They made the builder itself user-friendly in so much that it doesn’t even need a tech-head to create it. All it takes is the business owner who knows where and how exactly he wants the sales will fall into place. You don’t even have to be an experienced marketer to create a working sales funnel.
With ClickFunnels you can create sales funnels to your exact specifications and run an email marketing service, track, and even manage affiliates. You can also operate a membership site within ClickFunnels itself.
Here is a quick overview of ClickFunnel’s main features:
Get a Custom Domain.
You may register a new custom domain like for example, www.MyNamehere.com. You may also use the area that you already own.
Use ClickFunnels with WordPress
If you are a blogger or a general user of WordPress, ClickFunnels can provide you with WordPress plugins that can attach funnels inside your blog, This is with no coding skills required.
Share Your Funnels with Others.
You can create a funnel that you can share with others which you can use to convert leads. This feature comes in handy when teaching others.
Segmented Email List
You can categorize your email subscribers based on their demographics, habits, or their place inside the funnel. This segmentation lets you send the KORE target emails, which then increases the conversion rates.
Grow Your Leads with the Built-in-Email Autoresponder
You can line up a series of automatic emails to be sent to warm leads and guide them down the funnel.
Monitor Key Performance Metrics
Who is your best-performing affiliate? What are your current conversion rates? Know what’s going on with your email campaigns and so forth.
Pros of ClickFunnels
- Available ready-to-go page templates
- The biggest sales funnel resources of any software in the market today
- Complete funnel templates that are available to choose from straight out of the box.
- Additional new templates that have clean polished designs just like LeadPages.
- CF Platinum Plan is equipped with an Actionetics email automation system. That is if you are not using a third-party system.
- Actionetics can do retargeting outreach using email and SMS
- Share your funnels with other ClickFunnels users using the Share funnels feature
- Complete A/B split testing
- User-friendly and easy to visualize and plan funnels which you can also alternatively use to plan large campaigns.
- Contains links to Google Analytics for much more detailed analytics
- Built-in checkout pages
- Easy Drag and drop builder
- ClickFunnels built pages that are capable of fully integrating with your WordPress site and other CMS platform
- Includes an option to add custom CSS code to further adjust your page designs
- The membership site may be hosted inside of ClickFunnels
- Can integrate with Paypal, ClickBank, ThriveCart, and other payment tools
- Full integration of WordPress plugins such as Memberly
- Natively integrates with ActiveCampaign, ConvertKit, and other premium email services
- ClickFunnel support team can create video screen grabs customized just for you
- Can integrate with Twilio and send SMS messages to your leads.
Cons of ClickFunnels
- It has many features that people will not likely use as it adds clutter to the interface.
- Sometimes Follow-Up Funnels and Actionetics Autoresponder are glitchy
- Has a higher baseline price compared to competitors
- Has a higher learning curve than LeadPages
- ClickFunnels pages may be difficult to integrate with Squarespace and other non-WordPress sites
- It has basic limits on monthly pages, visitor traffic, and funnels.
- The standard ClickFunnel URLs don’t look that reliable (although it is), you can always pay extra for customized URLs. Better yet get your own domain and use it instead.
- No 24-hour chat support
What Is LeadPages?
LeadPages is one of the leading landing page builders for small and medium-sized businesses for the purpose of connecting to an audience LeadPages gather leads and closes sales. LeadPages offers to help you build pop-ups, landing pages, and alert bars in the most user-friendly way possible. Simply put, a landing page could be an email opt-in page, a home page, a sales page, a blog post, and an “about us” page. Or, any other type of page you can drive traffic to.
The primary goal for LeadPages is to create and maintain optimized landing pages to attract new visitors to your site and get an idea of what your product is all about. Sales might not be generated directly by these pages, but by offering free ebooks (lead magnets), or maybe an email course, you get to convert first-time visitors into email subscribers.
After this, you can grow your leads until they convert to customers, and as you continue taking care of them, eventually they become your loyal clients and finally become an affiliate of your brand as well.
Drag and drop customization
LeadPages features a drag & drop editor that lets you rearrange elements on the actual page.
Pre-Built Landing Pages
This is one of the best features of LeadPages, with lots of pre-built and pre-designed pages, which can change text and images. LeadPages was a pioneer in this corner of the market.
You can enhance your chances of capturing leads using pop-ups. You can virtually create any type of opt-in and the exit intent by using LeadPages Leadboxes. Use WordPress plugins or place these popups on your blog right outside LeadPages.
Assuming that a landing page is already existing, however, passion email marketing services are not up yet. Through these notifications, LeadPages would collect data and send the details right into your inbox. Just a reminder though before you market them you’d need an email marketing service.
Split Testing for Your Landing Pages
You can check for either A or B testing on your landing pages, where you can change some elements and see which one would grab the attention of your average visitors more.
SMS Sign Ups
Lead pages can make it so easy for your visitor/customer to sign up, that it will almost feel like second nature to them. LeadPages will offer your visitor to sign up by sending them a text to their phones. What they can do is text back with their email address. Voila! They are already signed up.
This SMS sign-up is called LeadDigits and it is quite effective we should say.
Pros of LeadPages
- Friendly customer support team based out of Minneapolis
- Great email support
- Advanced Plan can do A/B split testing.
- Basic Analytics is available right on the LeadPages platform.
- Attractive professional looking page designs
- More affordable than ClickFunnels
- All landing pages are mobile-compatible and generally looks great across all types of devices
- Has a drag and drop page builder
- LeadPages created pages fully integrates with your WordPress site and even other CMS platforms
- Its page builder has an HTML editor that can tweak pages using custom code.
- Advanced Plan LeadPages integrates with more than 1,000 applications
- A robust collection of native integration for email management, webinars, payment processing, and more.
- Basic Plans, as well as Professional plans, come with over 40 native integrations.
- ClickFunnels have built-in software that sends SMS messages to capture new leads.
Cons of LeadPages
- Sometimes the page builder lags and is glitchy.
- Expertly designed to gather leads but is not the best software for growing an audience and increasing conversions
- Elements in the page builder “Snap” into place on a grid, so there’s no way to position them exactly where you want to put them.
- There is no built-in auto-responder or affiliate management tool
- The only plan it upsells and down sells is the Advanced Plan.
- It will cost you extra to load custom templates
- Non-existent 24-hour chat support.
What are the Differences Between LeadPages and Clickfunnels?
The main difference between the two is that LeadPages builds landing pages while ClickFunnels builds sales funnels. They might seem to have common features but they are different applications with each their own unique functions and offerings. ClickFunnels is an all-in-one sales funnel that allows you to manage to start from lead capture all the way to sales. This is all done on one platform.
LeadPages mainly specializes in landing page applications.
What is the difference between a landing page and a sales funnel?
A landing page is one web page with only a specific CTA, a sales funnel on the other hand is many web pages that direct a visitor/prospective customer towards his final purchasing or sales decision. Every page in the funnel is an opportunity to sell additional services or products.
Who is ClickFunnels For?
ClickFunnels is ideal for marketers/entrepreneurs who want to take creative control over their customer’s journey from beginning to end. This application is perfect for people who want to make some serious money online, and, also do this by hacking funnels.
Who is LeadPages For?
LeadPages are for businesses that want to make landing pages. Through its attractive and classy designs, you can be sure your pages stand out from the crowd.
ClickFunnels Customer Support
Unfortunately, ClickFunnels has a reputation for not being able to follow through with resolving their customer’s concerns. The written help section also could stand some improvement. There is no 24-hour chat support, however, when perhaps by chance you get to talk to someone, they are usually nice and helpful.
The thing with chat support though is if you request someone for help, it takes hours before you get to hear back from support. In all fairness though, this app has earned more positive comments than bad from customers.
LeadPages Customer Support
To begin with, LeadPages offers group coaching calls available through all plan levels as it offers this on a weekly basis. Their stellar support team is reachable from 9 am to 5 pm from Mondays through Fridays. There is no 24-hour chat support. You can also report a problem by opening a support ticket, which they too get promptly.
For the highest quality level of service. LeadPages gives priority to its Advanced members. These are the customers who get on 1-on-1 calls and free virtual workshops.
ClickFunnels Training Resources
ClickFunnels’ Youtube Channel has more than 600 training videos uploaded on that video-sharing social media giant. Russel Brunson himself has his very own channel. With plenty of actionable advice written in the blogosphere, they too have put more emphasis on their onboarding sequence,
This would really ease up the learning curve of most beginners.
With Mr. Brunson’s collection of premium training courses which includes:
- Funnel Hacks
- The One Funnel Away Challenge
- Funnel University
- Affiliate Bootcamp
Some of his free ebooks:
- Expert Secrets
- DotCom Secrets
- Traffic Secrets
About Expert Secrets
Expert Secrets is an incredible book written by Russel Brunson, the founder of Clickfunnels.
In this awesome book, Russell reveals his top secrets on how to find your voice, and create a message that will really connect with your audience. This will help you to convert more visitors into buyers, and help the people you’re called to serve.
He shares the exact scripts, funnels, and strategies that he uses in his business.
If you’re interested in sales funnels or landing pages, this book is a must! I learned tons of amazing tips from this book that helps me to explode my online business.
The best part about this book is the fact it’s FREE! Get your copy here.
LeadPages Training Resources
LeadPages conducts live training webinars and one-on-one coaching at their online marketing academy. Converted-U. They also run a blog where you can find plenty of marketing advice on various topics.
Apart from all the live webinars going on, their blog also functions as a comprehensive resource base for marketing topics. They do not have live chat available anywhere else except inside Pro and Advanced membership. I believe they have chat support for beginners too.
Integration is not the key to all but is definitely a critical component for the long-term success of either LeadPages or ClickFunnels. A service that can’t integrate will have little chance of success due to that limitation. The Etison Suite Plans have more than 40 native integrations and more than 1500 integrations using Zapier.
Some of the native integrations in the ClickFunnels dashboard:
- Webinar Jam
- Constant Contact
- Pure Leverage
- Mad Mimi
- Market Hero
To personalize and schedule SMS messages
- Embed a Calendar Into Your funnel
Allow leads to schedule themselves on your calendar
These are for hosting custom images on YouZign then you can publish those same images on ClickFunnels
- VWO Engage
Responsible for push notification
- Google Analytics
- InfusionSoft, Zapier
- Active Campaign
Base Plan- $97 per month which includes:
14-day free trial
30-day money-back guarantee
Platinum Plans -$297 per month
Standard $25 per month
Pro $48 per month, paid annually
Advanced $199 per month paid annually
ClickFunnels Ease of Use
For a first-timer, it really needs some time and a little bit of a learning curve to master the funnel builder. Generally, it would be about 2 hours or so before your builder takes some good shape and form. In the meantime, if you have trouble catching up, you can always look up Mr. Brunson’s book.
ClickFunnels Vs LeadPages FAQs
What’s better than ClickFunnels?
Answer: Currently ClickFunnels is rated as the best brand in its category. With LeadPages as runner-up of sorts. They become different as they are being compared due to the building aspect. But currently, ClickFunnels dominates this niche
How to Make Money using ClickFunnels?
There are 3 ways to make money online using ClickFunnels:
- Offer ClickFunnels to other businesses and receive an affiliate commission.
- Sell Your own information or real-world products using ClickFunnels.
Example: High Ticket Coaching, Information products, E-commerce physical products, continuity programs, and more.
- Charge others to build funnels through ClickFunnels Certified Partners.
How to Make Money with LeadPages?
Learn to do Affiliate Marketing, write an ebook on how to make good lead pages, and sell your ebook
Which is more expensive, ClickFunnels or LeadPages?
ClickFunnels is slightly more expensive than LeadPages. This is due to the fact that ClickFunnels offers more features and capabilities compared to LeadPages.
Do ClickFunnels and LeadPages have trial periods?
Yes, both have a 14-day trial period.
Do ClickFunnels and LeadPages have refund policies?
Yes, both ClickFunnels and LeadPages have a 30-day money-back guarantee.
Do ClickFunnels or LeadPages have a better affiliate program?
ClickFunnels currently has one of the best recurring affiliate programs online. They pay up to 40% commission compared to LeadPages which is at 30%.
So, which service do you think could be a better fit for your business? The answer is quite obvious since we were able to check that LeadPages has a different function from Clickfunnels. If you are looking for a single landing page, you can always choose to purchase LeadPage. On the other hand, if you want the one-stop-shop sales funnel system of ClickFunnels, you can go ahead and purchase access to that builder and have fun at the same time. Either way, ClickFunnels is the way to go for a full-scale conversion of your leads.